Advertising+Techniques

1. On your new page talk about some (minimum 5) techniques used by advertisers to build the brand, trigger emotion, get people to take action, or plant a belief in the minds of prospective buyers.

Advertisers use a variety of techniques to get their consumers to buy their products. -A big factor that advertisers use is sex appeal. The promise of sex appeal becomes an incentive with the purchase of perfume/cologne, apparel, expensive cars and/or jewelry. Very often it's used as a shock factor for advertisers to see how much they can get away with. -Personification can engage viewers by allowing them to relate to objects that have human qualities. -Exaggeration is also used very often, they push their concepts beyond the realm of reality. They amplify the message that they try to get across. Japanese commercials are often though of as extremely exaggerated in terms of concept and visuals. -Reasons why often create lists of reasons why someone should by something. It shows all the positive reasons and dictates a viewer on "This is good and this is why". They can be rational and emotional to silly, but all have one goal in mind. To sell you their product. -Having a story brings the viewer into the product. A visual story is the simplest way for anyone to understand what's being sold. Photographs are preferred over drawings since they seem more realistic, though drawings and cartoons become preferred for abstract concepts. -Interesting Characters is when someone plays a role of what's being advertised and often have their own unique personalities.

2. Find a commercial that uses one of the advertising techniques you discuss and embed it on your page. Be sure to indicate which technique(s) are at work in the commercial. media type="youtube" key="dpqxSBclqWs" height="315" width="420"

This Japanese Dole Banana commercial uses things such as Interesting Characters and Exaggeration. The Interesting Character is the banana man who gives Bananas to people and many of the people there really want bananas. A crying girl is cheered up because of the incredibly exaggerated amount of bananas on her lap.